Yanchang
Deliverables
Brand identity / 3D Rendering & animation / Web Design / Print
Year
2019
Imagination will often carry us to worlds that never were. But without it we go nowhere.
Color Palette
Extra Blue
#223F66
Yellow
#FEBD36
Charcoal
#4A4A4A
Beyond Yanchang logo, color is the most recognizable aspect of our brand identity. Colors were selected that reflect our innovative, international network and given names that reflect their inspiration. Using color appropriately is one of the easiest ways to make sure our materials reflect a cohesive Yanchang image or visual story.
Logotype
Typography
Lato Bold
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
Raleway
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
Web Design
