Brand
Deliverables
Industrial design / Product management / Kickstarter / PR
Press
MiniWorld magazine / Mini magazine
Year

2019

Must-have Gear Knob

MiniGear starts with an extruded cylinder of 100% recycled aluminium that is craved out using CNC machines in a process used by the aerospace industry to build mission critical, high precision components.

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Something chic, classic and quintessentially British

The Union Jack insignia is created through wire cutting (or wire electrical discharge machining) and runs throughout the piece to allow light to flow through. The cross and flat top design gives a sensation of gear position.

Hand holding a round black object with a cut-out design resembling a Union Jack flag and the word 'KONCEPT' at the bottom.

Recyclable. Luxury. Durable.

Reusable Aluminium in Anodized Finish
Eco-friendly Tin Packaging
Come with Tools

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