Brand
Koncept Studios
Deliverables
Industrial design / Product management / Kickstarter / PR
Press
MiniWorld magazine / Mini magazine
Year

2019

Must-have Gear Knob

MiniGear starts with an extruded cylinder of 100% recycled aluminium that is craved out using CNC machines in a process used by the aerospace industry to build mission critical, high precision components.

Shop

Something chic, classic and quintessentially British

The Union Jack insignia is created through wire cutting (or wire electrical discharge machining) and runs throughout the piece to allow light to flow through. The cross and flat top design gives a sensation of gear position.

Hand holding a round black object with a cut-out design resembling a Union Jack flag and the word 'KONCEPT' at the bottom.

Recyclable. Luxury. Durable.

Reusable Aluminium in Anodized Finish
Eco-friendly Tin Packaging
Come with Tools

Press

Cover of MiniWorld magazine March 2019 issue, featuring a 1970 Mini on the left and a 'Must-have Mini goodies' shopping section on the right with items like a gear knob, speedometer, coolant hose, and tool chest.

MiniWorld Special

MiniWorld Special
Cover of Mini Magazine February issue featuring a classic grey Mini on the left, and a 'Products' section on the right showcasing various Mini car accessories and parts, including timing cover, steering wheels, gear knob, and tool drawer.

MiniWorld

MiniWorld