Deliverables
Industrial design / Product management / Kickstarter / PR
Press
MiniWorld magazine / Mini magazine
Year
2019
Must-have Gear Knob
MiniGear starts with an extruded cylinder of 100% recycled aluminium that is craved out using CNC machines in a process used by the aerospace industry to build mission critical, high precision components.
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Something chic, classic and quintessentially British
The Union Jack insignia is created through wire cutting (or wire electrical discharge machining) and runs throughout the piece to allow light to flow through. The cross and flat top design gives a sensation of gear position.
Recyclable. Luxury. Durable.
